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Indian cricket icon Virat Kohli has once again sent social media into a frenzy—not for his on-field heroics, but due to an unexpected move on his Instagram account. Known as India’s most-followed athlete, Kohli, 36, has mysteriously removed all brand promotional content from his Instagram feed, sparking curiosity among fans and followers.
With millions glued to his every move online, Kohli’s decision to clean up his main feed has left the internet buzzing. Many users noticed the absence of any brand endorsements on his profile and began speculating about the reason behind it.
“All the brand promotions are removed from Virat Kohli’s Instagram account. Has he left doing brand promotions?” questioned a confused fan on X (formerly Twitter).
However, there’s more to this story. Kohli hasn’t entirely deleted his promotional content—it has merely been moved to the Reels section, making his profile visually more streamlined and clean. By doing so, the cricket superstar seems to be focusing on enhancing the aesthetic of his personal feed while still maintaining his commercial commitments.
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Focused on Cricket
Off the field, Kohli might be shaking things up on social media, but on the field, he’s focused and firing for Royal Challengers Bengaluru (RCB) in IPL 2025. Representing the franchise for a record 18th consecutive season, Kohli is off to a strong start.
RCB have won three of their first four games, showing early signs of title contention. Kohli has been instrumental in the team’s success, having scored 164 runs in the season so far. His standout knock came against the Mumbai Indians at the Wankhede Stadium, where he smashed 67 off 42 deliveries, laying the foundation for a solid RCB win by 12 runs.
Currently ranked eighth on the Orange Cap list, Kohli’s form is promising as the team gears up for their upcoming fixture.
Next Challenge: Delhi Capitals
RCB are set to host their second home match of the season at the M. Chinnaswamy Stadium against the Delhi Capitals on April 10, 2025 (Thursday). The Capitals are currently sitting at the top of the table, making this a high-stakes encounter for Kohli and Co.
As Kohli continues to make headlines both online and on the pitch, fans will be keen to see if this social media shake-up is part of a larger strategy or simply a step toward a more curated digital persona.
