IPL 2025 Brand Value Soars to $18.5 Billion; RCB Becomes Most Valuable Franchise
The Indian Premier League (IPL) continues to set new financial benchmarks in global sports. According to the latest IPL Brand Valuation Study conducted by international investment firm Houlihan Lokey, the overall valuation of the league has surged by 12.9% to a staggering USD 18.5 billion.
In the standalone franchise valuation rankings, Royal Challengers Bengaluru (RCB) have emerged as the most valuable team, clocking in at USD 269 million—a significant rise fueled by their maiden IPL title in 17 seasons. The Mumbai Indians (USD 242 million) and Chennai Super Kings (USD 235 million) complete the top three, with MI edging past CSK for the second position.
IPL Franchise Brand Values (2025)
| Rank | Team | Brand Value (USD) |
|---|---|---|
| 1 | Royal Challengers Bengaluru | $269 million |
| 2 | Mumbai Indians | $242 million |
| 3 | Chennai Super Kings | $235 million |
| 4 | Kolkata Knight Riders | $227 million |
| 5 | Sunrisers Hyderabad | $154 million |
| 6 | Delhi Capitals | $152 million |
| 7 | Rajasthan Royals | $146 million |
| 8 | Gujarat Titans | $142 million |
| 9 | Punjab Kings | $141 million |
| 10 | Lucknow Super Giants | $122 million |
Sponsorship & Broadcast Records
- Tata Group renewed its IPL title sponsorship deal through 2028, worth $300 million.
- The BCCI earned INR 1,485 crore by selling four associate-sponsor spots—a 25% increase from previous years.
- JioHotstar registered 1.37 billion views over the opening weekend, with a record 340 million concurrent viewers.
- Star Sports TV logged 253 million unique viewers, reflecting the growing multi-platform presence of the league.
- The RCB vs PBKS final shattered all records with 67.8 crore total views.
The IPL’s standalone brand value—excluding individual franchises—has also climbed 13.8% to USD 3.9 billion, underlining its continued dominance in cricket’s commercial space.
With RCB finally lifting the trophy and an ever-growing global fan base, the IPL’s valuation surge is no surprise. Its blend of elite cricket, strategic partnerships, and fan engagement is proving to be an unbeatable business model.
