Tata extends IPL title sponsorship deal till 2028

In a groundbreaking development, the Tata Group has reaffirmed its commitment to cricket and the Indian Premier League (IPL) by extending its title sponsorship for another five years, from 2024 to 2028, for a staggering sum of INR 2500 crore (US$301 million approx.). This monumental deal marks the highest-ever sponsorship amount in the history of the IPL, according to a statement released by the Board of Control for Cricket in India (BCCI).

The Tata Group, having previously held the IPL title sponsorship in 2022 and 2023, has now solidified its position as a key partner in one of the most prestigious cricket leagues globally. The group also serves as the title sponsors for the Women’s Premier League (WPL), further emphasizing its dedication to promoting cricket across genders.

IPL Chairman Arun Singh Dhumal expressed the significance of this collaboration, stating, “The collaboration with Tata Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey.” He added, “The record-breaking sum of INR 2500 crore by Tata Group is a testament to the immense value and appeal that the IPL holds in the world of sports.”

The substantial financial commitment from Tata Group, a 13.7% increase over the previous title sponsorship amount, sets a new benchmark in the league’s history and reinforces IPL’s status as a premier sporting event with global impact.

BCCI Secretary Jay Shah highlighted the spirit of growth, innovation, and dedication to excellence embodied in this collaboration. “The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,” said Shah.

The Tata Group had taken over as IPL title sponsors, replacing Vivo, for the last two seasons. This extension of their association underscores the group’s commitment to supporting cricket and contributing to the continued success and popularity of the IPL.

The 2024 IPL season is scheduled to commence on March 22, running until the end of May, just ahead of the Men’s T20 World Cup set to kick off on June 1. The league’s popularity, coupled with the Tata Group’s substantial investment, is poised to elevate the IPL to new heights, providing fans with unparalleled cricketing entertainment.

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