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The ICC Men’s Champions Trophy 2025 has rewritten the record books, becoming India’s highest-rated multi-nation cricket tournament ever. The tournament surpassed the ICC Men’s Cricket World Cup 2023 by an astonishing 23% in TV ratings, highlighting cricket’s ever-growing popularity in the country.
Table of content
- 1 Record-Breaking Viewership Figures
- 2 Statements from ICC & JioStar Officials
- 3 ICC Chair, Jay Shah:
- 4 Sanjog Gupta, CEO Sports, Jio Star:
- 5 India vs Pakistan Clash Smashes ODI Viewership Records
- 6 Expansive Multi-Language & Digital Coverage Drives Engagement
- 7 Unprecedented Engagement & Fan Involvement
- 8 Share this:
- 9 Like this:
- 10 Related
Record-Breaking Viewership Figures
The live broadcast of the Champions Trophy 2025 received an unprecedented 137 billion minutes of watch time on Star Sports and 110 billion minutes on JioHotstar. The grand finale between India and New Zealand in Dubai on March 9 played a crucial role in this massive surge, attracting a peak concurrency of 122 million live viewers on TV and 61 million on JioHotstar, setting a new benchmark for digital cricket viewership.
The final also became the second-highest-rated ODI match in TV history (excluding World Cup matches), with an astonishing 230 million viewers tuning in and 53 billion minutes of watch-time across TV and digital platforms.
Statements from ICC & JioStar Officials
ICC Chair, Jay Shah:
“The Champions Trophy made an amazing return after eight years, and the viewership numbers from India have been overwhelming, especially during the final between India and New Zealand.
The incredible reach of this event highlights cricket’s mass appeal in India. Expanding ICC events to multiple languages has significantly enhanced fan engagement. The Champions Trophy marketing strategy successfully built excitement among existing and new audiences, backed by high-quality cricket throughout the tournament.”
Sanjog Gupta, CEO Sports, Jio Star:
“This achievement reflects the combined strength of the most deeply penetrated multi-platform destination for sports, the fan-centric storytelling of JioStar ‘mega-casts,’ and our superior technological capabilities.
The tournament’s success was further propelled by a unique, cohort-based marketing effort, reaching diverse audience segments across devices. India’s unbeaten, title-winning campaign added to the excitement, driving record viewership for the final.”
India vs Pakistan Clash Smashes ODI Viewership Records
The India vs Pakistan group-stage match on February 23 in Dubai became one of the most-watched ODIs ever in India, accumulating over 26 billion minutes of watch-time on linear TV, according to Broadcast Audience Research Council (BARC) figures.
- The blockbuster clash recorded a 10.8% higher television rating than the India-Pakistan match in the ICC Cricket World Cup 2023, which had 19.5 billion minutes of watch-time.
- A record 206 million people watched the match live on linear TV as Virat Kohli’s heroics led India to a six-wicket victory over Pakistan, maintaining India’s dominance in ICC tournaments.
Expansive Multi-Language & Digital Coverage Drives Engagement
JioStar ensured wide accessibility, broadcasting the Champions Trophy across multiple channels in five languages—English, Hindi, Tamil, Telugu, and Kannada—via Star Sports and Sports18.
On digital platforms, the tournament was streamed across 16 feeds, featuring nine languages (English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada), along with four multi-cam feeds, an Indian Sign Language feed, and a Max View feed on JioHotstar.
Unprecedented Engagement & Fan Involvement
The success of the Champions Trophy 2025 was not just limited to record-breaking numbers. The tournament’s high-stakes matchups, engaging pre-tournament programming, and unmatched production quality kept fans captivated, further strengthening cricket’s stature in India.
With this historic viewership milestone, the Champions Trophy 2025 has set a new benchmark, cementing its place as one of the most-watched cricket events in India’s history.
