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Amul, known for its clever and timely topicals, has once again struck a chord with cricket fans. This time, however, it wasn’t celebrating an achievement but rather a missed milestone—one that could have gone down in history if not for an unfortunate slip.
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Rohit Sharma’s Costly Drop
On February 21, 2025, during India’s Champions Trophy match against Bangladesh at the Dubai International Stadium, Indian all-rounder Axar Patel came agonizingly close to becoming the first Indian to claim a hat-trick in Champions Trophy history. He had already dismissed two batters in consecutive deliveries and was on the verge of creating history. But just as fate would have it, Rohit Sharma dropped a straightforward catch, denying Axar his moment of glory.
Amul’s Playful Take on the Moment
Amul, never one to miss a moment, released a topical illustration featuring Rohit Sharma and Axar Patel. The cartoon depicts Rohit with a look of dismay as the ball slips from his hands, while Axar watches in disbelief—his hat-trick hopes dashed.
The brand’s trademark wordplay was on full display. The headline read,
“Aisa Axar nahi hota hai,”
a pun on Axar’s name and the Hindi word “Aksar” (which means “often”), implying that such moments don’t happen frequently.
To add a delicious twist, the subtitle “Butterfingers” was a perfect nod to both the dropped catch and Amul’s iconic butter brand.
Fans React to Amul’s Creativity
Amul shared the topical on social media with the caption:
“#Amul Topical: Rohit Sharma drops catch denying spinner his hat-trick!”
Fans, as always, loved the brand’s humor, with many praising Amul’s ability to turn even disappointments into lighthearted moments.
Amul’s Recent Cricket Topicals
This isn’t the first time Amul has crafted a cricket-themed topical. Recently, the brand celebrated Jasprit Bumrah’s historic win as ICC Cricketer of the Year 2024, with a witty “Bumeroh Uno” illustration featuring the Indian fast bowler alongside the Amul girl.
With the Champions Trophy 2025 in full swing, fans can expect more Amul topicals—whether celebrating victories, milestones, or even butterfingered moments like these!
