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Cricket fans in Australia are in for a digital transformation as Amazon Prime Video secures exclusive broadcast rights for Australia’s World Test Championship and ODI World Cup defenses. The streaming platform has inked a deal for all men’s and women’s International Cricket Council (ICC) tournaments, promising an enhanced viewing experience for cricket enthusiasts.
The recent ODI World Cup was shared between Foxtel/Kayo and the Nine Network, with Australia’s games and a select few screened by the latter. However, the new agreement with Amazon Prime Video excludes any free-to-air element, marking a shift in how Australian cricket is broadcast.
Men’s home Tests and women’s internationals will continue to be available on free-to-air with Seven, while men’s white-ball internationals find a new home with Foxtel. Notably, men’s away Ashes series in 2027 and 2031 are scheduled to be shown on the Nine Network.
The move to exclusive streaming comes in the wake of the Australian federal government’s commitment to sports anti-siphoning measures. Communications minister Michelle Rowland recently introduced laws reinforcing these measures, ensuring that free-to-air services are offered the first refusal for significant sporting events.
ICC boss Geoff Allardice expressed enthusiasm about the new partnership with Amazon, stating, “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia.” He acknowledged the global interest in ICC events and the passion of Australian cricket fans, expressing anticipation for innovative coverage.
The partnership will kick off in January with the men’s Under-19 World Cup, followed by the men’s T20 World Cup in the West Indies and the USA. Later in the year, Australia’s women will participate in their T20 World Cup in Bangladesh during September and October.
In addition to the live broadcasts, Amazon Prime Video has confirmed the release of a third season of the “Test” documentary in 2024. This season will cover the 2023 Ashes series in England, showcasing the closely contested and memorable matches between “BazBall” and the world’s best test bowling lineup.
Hushidar Kharas, head of Prime Video Australia and New Zealand, expressed excitement about the upcoming content, saying, “The 2023 Ashes were the most closely contested and memorable of recent times, and I am delighted to be able to relive them along with our customers in Australia and around the world.”
As the cricket landscape evolves with exclusive streaming deals, fans can anticipate a more immersive and innovative viewing experience, delivered by Amazon Prime Video.
