Shreyas Iyer Creates History With Nike – Only Indian In Global “Why Do It?” Campaign!
Shreyas Iyer’s international comeback may be uncertain, but off the field, the stylish right-hander has scripted history. While the batter continues to fight for his place in the Indian squad, Iyer has become the only Indian athlete to feature in Nike’s global “Why Do It?” campaign, a monumental milestone for Indian sports.
Nike, known for its iconic “Just Do It” tagline, has revamped its legacy campaign into “Why Do It?”—a powerful narrative aimed at young athletes worldwide. The campaign celebrates greatness not as a result, but as a choice, inspiring the next generation to chase their dreams.
In this global spotlight, Shreyas Iyer joins legends such as LeBron James, Carlos Alcaraz, and Saquon Barkley, making his presence felt on a stage shared with some of the world’s greatest athletes. His association with Nike, long known in Indian cricket circles, has now elevated him to the status of a global face for the brand.
This comes at a contrasting phase in his cricketing career. Despite performing in white-ball formats, Iyer was snubbed from India’s Asia Cup 2025 squad, and his domestic return in the Duleep Trophy semi-final was underwhelming—managing just 25 runs. While his Test comeback remains under a cloud, his Nike achievement is being hailed as a game-changing moment for Indian athletes on the international stage.
